Everyone resonates with a good story. Whether funny, sad, or utterly ridiculous, stories have a unique power to stick with us forever.
Your company's story is no exception. It has the potential to captivate, inspire, and drive action. Research shows that people remember stories 22 times better than facts. So, why not leverage the power of storytelling in your business marketing?
5 Strategies for Integrating Storytelling into Your Print Marketing
Sharing your company's story has the power to build, grow, restore, empower, and connect. Here are five ways to start incorporating storytelling into your print marketing.
1. Company Origin
Share the who, what, when, where, why, and how of your company's beginnings.
Add a unique twist or perspective to make your story stand out. Use large format prints to create engaging visual timelines or wall graphics that narrate your journey. Include images to bring your story to life and connect with your audience visually.
2. Testimonials
Let your satisfied customers speak for you to gain buy-in and credibility!
By using testimonials of happy customers, you gain the trust of the skeptical future customer by not seeming as pushy or direct in your marketing tactic but more conversational and casual, much like a word-of-mouth referral.
When collecting the testimonials, ask if you can include a picture. Putting a real face to your reviews makes them even more reliable and authentic.
3. Case Studies
Case studies are not just for peer-reviewed journals.
They are excellent for gaining customer trust and credibility when showcasing your expertise and success. Use visuals like graphs and charts to support your claims. Keep it simple and focused to avoid overwhelming your audience with information. Large format prints, such as posters and banners, can effectively highlight key achievements and metrics, while small format prints such as bound booklets or reports keep the details focused and digestible for your audience.
4. Be Authentic
"No legacy is so rich as honesty," a poignant quote by Shakespeare, is an excellent reminder that you must be true to your story and avoid exaggeration or fabrication.
Authenticity builds trust, and over 85% of people are more likely to support honest brands. Reflect your brand's true identity through consistent and genuine messaging across all print formats, including interior branding that aligns with your core values.
5. End with a Call to Action
End your story with a clear call to action.
Whether it's a QR code for more information or a coupon code for a discount, give your audience a reason to take the next step.
Story Telling Products to Consider:
Brochures - Perfect for sharing detailed information about your company's history, services, and testimonials.
Posters - Ideal for visually impactful case studies and key achievements in large, eye-catching formats.
Wall Graphics - Use these for interior branding to create an immersive story of your company’s journey on your office walls.
Flyers - Excellent for distributing quick, engaging snapshots of your brand story and promotions.
Business Cards - Include a brief message or QR code linking to a video or webpage that tells more about your company.
Catalogs - Showcase your products and services with detailed descriptions, customer stories, and case studies.
Booklets - Provide a more in-depth narrative of your company’s origins, milestones, and customer success stories.
Postcards - Perfect for direct mail campaigns with a compelling story snippet and a call to action.
Decals - Custom decals can be used on various surfaces to highlight key parts of your brand story in visually appealing ways.
Storytelling within your marketing is a potent tool that can be used to connect and grow relationships with customers, build trust, and increase sales. In the words of Seth Godin, American author and marketing strategist, Remember, "Marketing is no longer about the stuff that you make, but about the stories you tell."
Contact our print marketing professionals to begin creating compelling and memorable marketing campaigns that leverage the power of storytelling.